Preston shoppers braced for doughnut explosion as Krispy Kreme comes to city

Krispy Kreme doughnuts being handed out on the streets of Preston

Krispy Kreme doughnuts being handed out on the streets of Preston

Preston’s shoppers will be able to tuck into a sweet American treat while going about their Christmas shopping this year.

Doughnut chain Krispy Kreme will be opening up a store in the St George’s Shopping Centre from Tuesday 13th December.

16 varieties of doughnut will be on offer alongside coffee. In the days leading up to the launch expect to be bombarded by doughnuts as the chain will have thousands of doughnuts given away in the city centre.

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Katie de Souza, head of marketing at Krispy Kreme, said: “We can’t wait to open in Preston. St George’s is a great location and we’re looking forward to welcoming shoppers in for doughnuts and coffee.”

The store opening will create around 10 jobs according to Krispy Kreme and they said it was opening after doughnut fans sent them messages.

A spokeswoman for Krispy Kreme said: “We are opening in Preston because the Prestonians told us that they wanted the opportunity to enjoy our unique doughnuts and coffee in their own store.  We always try to listen to what our customers tell us via Twitter and Facebook and we are very excited to be coming to Preston.”

Mark Whittle from BID Preston, who promote business in the city, welcomed Krispy Kreme opening.

He said: “As a business, Krispy Kreme got it absolutely right. They’ve been heavily promoting and creating a high demand for their product weeks before their doors even open.

“It’s one thing have a great business that sells fantastic products or services, but pro-actively engaging with your customers and creating a demand or loyalty is absolutely the right way to do that.”

A single doughnut will set you back £1.20, although filled doughnuts cost more.

The chain has been rapidly expanding since opening its first store in the UK in 2003 in London.

Image credit to Tony Worrall

What do you think about the store opening? Are you excited? Let us know your views in the comments below

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