JD Sports opened its brand new Ultimate Outdoors concept store at the Deepdale Shopping Park in Preston.

This is the first store to open and Preston was chosen as the ideal site.

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If you enjoy camping, walking, climbing, or just a simple stroll, Ultimate Outdoors has everything for you at prices to suit most budgets.

Ultimate Outdoors moved into the vacant premises at the retail park that was once used by book retailer Borders and has signed up to a ten-year lease

The business will sell brands by Blacks as well as Tiso and Alpine Bikes.

There will also be an in-store coffee shop run by Liverpool-based café, The Interesting Eating Company.

Matt Reed, senior asset manager for British Land, said: “We are delighted to be able to provide the location of choice for Ultimate Outdoors to open its first ever store.”

“Ultimate Outdoors arrival at Deepdale demonstrates the attraction and success of the park, further adding to the strong occupier line-up.”

Lee Bagnall, managing director for Ultimate Outdoors, added: “We chose Deepdale Shopping Park for the very first Ultimate Outdoors because it serves a very strong catchment and trades extremely well. We are confident it will provide a strong platform to grow our brand from.”

Telephone: 01772 282 744

Ultimate Outdoors
Deepdale Shopping Park
Blackpool Road
Preston
PR1 6QY