Still from the simulator taken from Facebook

Swiss watch brand, Aviator is launching its brand in the UK with a flight simulator pop-up shop in St. George’s Shopping Centre.

Peter Jackson the Jeweller will stock the brand for the first time in the UK and the family-run company has been a fixture in the shopping centre since 1982.

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Aviator describe themselves as being dedicated to aviation and pilot lifestyles and so to promote their launch, a flight simulator paying tribute to the  Douglas DC-3 aircraft will give competition winners the chance to experience the skies.

A Facebook competition called Inspired from Above, which can be accessed here, gives visitors the chance to win a boarding pass for the simulator, as well as ways to win a watch and other prizes.

Peter Jackson of Peter Jackson the Jeweller said: “Aviator is a great brand and it is a real coup for us to be hosting this pop-up launch event. As well as the pop-up shop a selection of the watches will be available in store. We know how important shopping for a watch is and we will be on hand to make sure shoppers have the best experience.

“The collection available is really impressive – so it is only right that the launch event be just as impressive, featuring a flight simulator. I’m sure the social media competition winners can’t wait to have a go and of course they’ll all want to win the watch.”