Parched peas are a popular choice in the city. Image credit to Tony Worrall.

Preston is hoping to break a world record attempt on August 1 to kick off the Love Food, Love Preston campaign.

Preston Business Improvement District is urging as many people as possible to head to the city between 12pm and 2pm as they hope to break a record of the most parched peas eaten in 30 seconds.

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Preston’s own cricketer Andrew Flintoff set a record in 2012 of 38 peas in 30 seconds, but can you do better?

The Lancashire tradition, known particularly around bonfire night, will be the centre of attention to begin the month long campaign looking at celebrating Preston’s restaurants and eateries.

Andrea Mellon, owner and chef patron at Duk Pond in Cross Street, said: “It is a quirky way to put Preston in the spotlight and I am really looking forward to the day.

“There is so much variety of food in Preston but we must still embrace those core Lancashire food traditions and parched peas is one of them – although they are now being used in some of London’s top restaurants.

“This record attempt is a great way to kick off the month-long campaign which will really showcase everything our city has to offer.”